“You can’t walk in that space and not see all the intricacies and the craftsmanship that went into this building. The question is, how do you infuse the Apple brand and everything that everyone knows about Apple and put in a space that is also still its own brand? You see the balance in the attention to detail, both with the modern aesthetic that you find with Apple products, but also the (original) detail of this building. “They’re still telling the story that this was the Tower Theater, but it’s decidedly reinvented and re-imagined as a modern interpretation, taking some of the spaces of the theater and re-imagining those for functionality that Apple typically has with these types of operations. Conservancy’s senior director of advocacy, offering perhaps the highest praise that can be offered for this kind of project. “I think Apple has really struck a balance here, in terms of: it still reads as a theater,” says Adrian Scott Fine, the L.A. Musician Finneas attends the Apple Tower Theatre Store Opening on Jin Downtown Los Angeles, California. (Apple declined to make members of its design teams available for comment for this story.) Both see it as a best-case-scenario example of adaptive reuse. To go along with our photo gallery (below), Variety spoke with representatives from the two organizations best known locally for being activists and watchdogs in the preservation of historic theaters, the Los Angeles Conservancy and the Los Angeles Historic Theatre Foundation. (Although rumors first surfaced of Apple leasing the space in 2015, and city permits went public circa 2017, Apple never officially acknowledged the project publicly until this past week.) Now that they’ve seen the finished work and are at liberty to speak, advocates for the Tower’s historicity can finally open up with their prevailing emotion: delight. That dialogue happened very quietly, of course, given Apple’s usual secrecy and NDAs. Many had participated in a task force set up several years ago for give-and-take on the alterations and refreshments being made to the theater. There’d been a much smaller but arguably just as important open house the previous day, when members of the historic preservation community were invited in for a tour. Inside, Cook talked with a handful of guests from the entertainment community, like singer-producer Finneas, actor Paul Scheer and filmmaker Mark Duplass, as well as posed for selfies with the invading throng of Apple fanatics and lookie-loos.Īpple Tower Theatre Store Opening on Jin Downtown Los Angeles, California. Hundreds lined up Thursday morning as the Apple Tower Theatre opened for business, and the first few dozen to pass through the door were met by an unexpected greeter: Apple CEO Tim Cook. After years of extensive renovation, the 94-year-old venue is now a spanking new Apple Store, and the sensitive but spectacular redesign is drawing plaudits from the local community of historic preservationists, as well as proving a draw to opening-week crowds that wouldn’t know famed movie-palace architect S.
More significantly, the landmark theater below it at 8th and Broadway is no longer the near-exclusive habitue of pigeons, ghosts and David Lynch (who’d used it for a spooky “Mulholland Drive” location shoot).
One of downtown Los Angeles’ landmark clock towers, the one atop the 1927 Tower Theatre, is no longer right just twice a day.
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